Amazon Business in Belgium: how it works and how to register

Key takeaways

• Amazon Business is Amazon's B2B marketplace: prices excluding VAT, compliant invoices, quantity discounts and team purchasing controls.
• The account is free; Business Prime is an optional paid subscription for delivery and advanced purchasing tools.
• Opening an account requires a professional email and company information; the VAT number unlocks VAT-exclusive prices and compliant invoices.
• The professional benefit therefore assumes a registered status: sole trader or company, with an enterprise number.

For a Belgian company, buying supplies, materials or equipment increasingly runs through a single platform. Amazon Business is the professional version of Amazon, a B2B marketplace built for company purchasing rather than for consumers. Prices displayed excluding VAT, compliant invoices, volume-based pricing, team spend management: the features differ sharply from the consumer account. This guide explains what Amazon Business is, what sets it apart from Amazon and Amazon Prime, and how to register your company step by step.

What is Amazon Business?

Amazon Business is a B2B marketplace reserved for professionals. It gives access to a product selection, to commercial prices and to features designed for company needs. It is open to all organisations, whatever their size: sole traders, SMEs, multinationals, but also schools, associations, hospitals and public bodies.

The logic differs from the consumer account. Prices are shown excluding VAT, invoices meet accounting requirements, and a single account can gather several buyers with defined rights and spending limits. Amazon Business also offers integrations with procurement, payment and management tools, as well as spend analytics through Amazon Business Analytics.

Amazon, Amazon Prime and Amazon Business: the differences

The three services share a name but meet distinct needs. Amazon is the consumer marketplace, Amazon Prime a premium subscription for individuals, and Amazon Business the platform for professionals.

	Amazon	Amazon Prime	Amazon Business
Target audience	General public	Subscribed individuals	Companies and professionals
Displayed prices	Incl. VAT	Incl. VAT	Excluding VAT
VAT invoices
Multi-user accounts
Subscription	None	Paid (annual or monthly)	Free account, Business Prime optional
Video and music content

Amazon Prime remains a subscription aimed at individuals, with fast delivery and access to streaming content. Business Prime, not to be confused with it, is the premium subscription within Amazon Business: it adds delivery options and strategic purchasing tools such as spend tracking and guided buying. The Business account alone, free, is already enough to buy at professional pricing.

The features useful for a company

Beyond prices, Amazon Business targets professional purchasing management. The most useful features revolve around spend control and teamwork.

What an Amazon Business account brings

• Professional pricing and volume discounts

  Commercial prices and quantity-based discounts on many products depending on the quantities ordered.

• VAT-compliant invoices

  Invoices compatible with your accounting obligations, prices shown excluding VAT.

• Multi-user accounts

  Several buyers on a single account, with rights, approval workflows and spending limits.

• Spend tracking and analytics

  Consolidated visibility of team purchases through Amazon Business Analytics.

• Payment options

  Payment methods suited to companies and integrations with procurement systems.

These features come into their own as soon as a team buys regularly. For a lone sole trader, the main interest remains the VAT-exclusive prices and the compliant invoices. For a larger structure, it is spend control and the delegation of purchasing that make the difference.

How to register your company on Amazon Business

Registration is quick. It comes into its own if your company is already registered, with an enterprise number and a VAT number, because that number unlocks the VAT-exclusive prices and the compliant invoices. Here is the path.

1. 1

   Create the account

   On the Amazon Business page, click to create a free account and enter a professional email address.

2. 2

   Confirm the email address

   Enter the unique code received by email to validate the address and continue the registration.

3. 3

   Enter the company

   Complete the company information and add the VAT number to activate the VAT-exclusive prices and compliant invoices.

4. 4

   Choose Business Prime or not

   Subscribe to Business Prime if you want the advanced services, or skip this step and stay on the free account.

5. 5

   Wait for verification

   Amazon verifies the professional account before confirming it; verification can be almost immediate or take up to a few days.

In practice, a professional purchasing or reselling project starts with a status: sole trader or company. Our company formation service sets up the structure and the enterprise number, and our guide to obtaining a VAT number in Belgium details the step that conditions access to B2B platforms.

Set up the company that opens B2B platforms to you

Enterprise number, VAT and registered office: Monsiegesocial sets up the structure that lets you buy and sell as a professional, on Amazon Business and elsewhere.

Set up my companyRegister my business address

Going further

• Obtaining a VAT number in Belgium, the step that conditions registration on professional platforms.
• Becoming self-employed in Belgium, to launch an activity as a natural person.
• VAT for the self-employed in Belgium, to understand invoicing and deduction.